Written by pc/nametag's founder, Nick Topitzes, and representing more than 35 years of meeting planning experience. Focusing on registration as a journey, not a destination, this book shows you how to do registrations right, what materials you'll need, how to approach event marketing, the importance of company branding and much more. Starting months before your event, you'll find valuable checklists, advice and insights. You'll learn everything from what to pack to how to set up your database. Best of all, you'll benefit from great tips and tricks from Certified Meeting Planner Nick Topitzes.