Remember the 10-foot rule.
You don’t need to be a designer to set up variable data printing of your badges. In fact, combining artwork with words is really the fun part. Beginning with the 10-foot Rule, follow these best practices below to create badges that are strong, clear and memorable. Since first names or nicknames are best for networking, make sure you can see them from up to 10 feet away with a large, clear type — anything between a 26 to 40 point size.
A. Most Important Info: First name or Nickname
B. Secondary Info: Full Name or Last Name
C. Tertiary Info: Company name, title or location
Don't forget the back of the badge!
The back of the name tag is valuable real estate for information your guests will appreciate having close at hand during the event. Here are just a few of the possibilities:
• Maps or conference center layouts
• Schedules or agenda
• Sponsor messages
• Wi-Fi details
• Event hashtag
• Retail advertising/discount coupons
• Next meeting’s date and promotional message
• Inspiring quote of the day, company motto
We’re here to help.
Call us if you need assistance with your badge setup: 888.354.7868. We’re happy to lend a hand. Visit our Tag Talk Blog for more info or ideas. A good post to check out is How to Create the Best Event Badge Ever.
Have question on submitting art? See our Art Guidelines for more info.